Color Grading

Sapient | Fiat Abarth

Featuring Italy’s supermodel Catrinel Menghia, the trio of spots (‘Sin City,’ ‘Winning’, and ‘Burning up the Desert’), were shot on location on the legendary Las Vegas strip, at a nearby raceway, and on Nevada’s desert terrain. Director Disco Fish (Odd Machine) used the RED Epic, Canon 5D, and 7D cameras, as well a Sony camera for aerial shots that captured the speed, power, and style of the motorcar.

Senior colorist, Patrick Desfayes, met the challenge of transforming the mix of footage from multiple cameras – shot at various speeds, into a cohesive visual experience. Working in the boutique-style facility’s Scratch suite, he used all of the non-linear color-grading system’s bells and whistles to achieve a seamless look.


Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth
Sapient | Fiat Abarth