NFL Network selected Thirdeye Design Group to help brand and animate an opening sequence and show package that sets the tone for a new type of show. The Aftermath features a panel of analysts as they breakdown the impact of Sunday’s NFL action. Focusing on each team moving forward in the NFL season.

The goal was to create a kinetic open with highlight images and soundbites that would appeal to more than just the diehard fans who wouldn’t regularly tune in to NFL press conferences.  The largest obstacle was finding soundbites with a certain intensity and humor that would have a broader appeal. The resulting open was a success, appealing to a much wider audience than is usual for an NFL press conference.