Concept | Motion Graphics | Color Grading | Editorial | Production
Miami Heat | Culture
To help embody the long admired “Culture” of the Miami Heat, Thirdeye produced a shoot featuring the players tufting and infusing a bit of themselves into a visual representation of the word that means so much. This word encapsulates the Heat Mantra, to be the ”hardest-working, best conditioned, most professional, unselfish, toughest, meanest, nastiest team in the NBA.” Here though, the team let loose and embraced a lighthearted approach showing us how they thread their way through a philosophy that has become the core of their identity.
![](https://3rdeye.tv/wp-content/uploads/2020/03/DSC09722.jpg)
![](https://3rdeye.tv/wp-content/uploads/2023/12/Heat_Culture-1.jpg)
![](https://3rdeye.tv/wp-content/uploads/2023/12/Heat_Culture-8.jpg)
![](https://3rdeye.tv/wp-content/uploads/2023/12/Heat_Culture-4.jpg)
![](https://3rdeye.tv/wp-content/uploads/2023/12/Heat_Culture-6.jpg)