To help embody the long admired “Culture” of the Miami Heat, Thirdeye produced a shoot featuring the players tufting and infusing a bit of themselves into a visual representation of the word that means so much. This word encapsulates the Heat Mantra, to be the ”hardest-working, best conditioned, most professional, unselfish, toughest, meanest, nastiest team in the NBA.” Here though, the team let loose and embraced a lighthearted approach showing us how they thread their way through a philosophy that has become the core of their identity.