Virtual reality knows no linguistic boundaries. Telemundo has set what it bills as the first VR production for Spanish-language TV to promote the launch of drama series “El Chema,” a prequel to its hit drama “El Señor de los Cielos”.

NBCUniversal’s Telemundo has teamed with Thirdeye Design Group to create the 360° VR clip. “El Chema: A 360 Escape” is available online and is touring malls in select cities including Los Angeles, New York, Chicago and Houston.

“El Chema” tells the backstory of the drug kingpin who is a central character in the “El Señor” crime drama. The VR program tracks the character’s jailbreak from a high-security prison through a tunnel.